India Post sets up stall at Biennale; revives philately through nostalgia

Kochi, Dec 31: One of the oldest and most trusted government offices in the country, the Indian Postal Service stirs up the old memories for the visitors to the fourth edition of Kochi-Muziris Biennale (KMB) in an artistic manner. Its stall features two wooden boxes that symbolically remind of the days we used to visit the post office to send out mails to our loved ones, a practice that is fast fading into oblivion.

  Inland letters and postcards bring backs memories the good old days asserts Bose Krishnamachari, president, Kochi Biennale Foundation and adds, “I always prefer hand written letters compared to e-mails any day. I hope that people start writing letters more and revive the Postal system.”

The fourth edition of the KMB sees the philately section of India Post not only offering ‘My Stamps’ for the visitors but also promoting a range of merchandises and collector’s edition stamps, in an innovative marketing strategy.

This year, special focus has been given to the merchandise section, says Aswathy M, Marketing Executive, Ernakulam Division India Post. “This is the new marketing strategy devised by the department to promote the ace products of the postal service like My Stamp and the Philatelic section.”

These specially crafted items, mostly used as souvenirs, include perfumed stamps, jute bags, and philatelic stamps apart from the regular stamps. “The idea is to increase the sale by introducing new range of merchandise like perfumes, perfumed stamps and mug— all in one,” she points out.

The gift hamper on sale includes a collection of 11 fragrance stamps, two perfumes and a coffee mug. “We have seen many people coming and buying the hamper to gift it to family and friends for Christmas and New Year. Also, many people have got their pictures clicked at the Biennale opposite some of their favourite works and getting My Stamp printed at the Biennale,” Aswathy notes.

The Postal Service is also promoting philatelic deposit account at their stall, “Not many people know how to collect stamps. We are also educating people about the philatelic deposit account offered by the Indian Postal Service. The account holders can get collector’s edition stamps at their doorstep,” she says.

VISITING THE BIENNALE

“The fourth edition of Kochi-Muziris Biennale runs from 12 December, 2018 – 29 March, 2019.“
Venues are open every day from 10 AM – 6 PM.
Tickets are available for purchase for ₹100 at Aspinwall House.

Universal free entry every Monday.

GETTING TO FORT KOCHI

By Air: Fort Kochi is 45 km from Kochi International Airport, Nedumbassery.
By Train: Fort Kochi is 13 km from Ernakulam Junction (South) Station and 16 km from Ernakulam Town (North) Station.
By Boat: Fort Kochi is 20 mins from the Ernakulam Boat Jetty and 10 mins from both Willingdon Island and Vypin Boat Jetty.
By Bus: Fort Kochi is 15 km from the main bus station in Ernakulam.

Many of the locations of the Kochi-Muziris Biennale are walking distances from each other (most are around 10 minutes or so).

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